| Goal 1 | Significantly Improve Community Awareness of Goodwill Industries of Central Arizona (GICA) |
| Goal 2 | Become Recognized as Arizona's leading provider of services focused on training and employment (for individuals with barriers to employment) |
| Goal 3 | Grow revenue to optimize Mission Services Provided by 2011 |
| Goal 4 | Grow in a financially responsible manner |
| Goal 5 | Staff will have the skills to advance GICA's Commitment to Arizona |
| Goal 6 | GICA will be an "Employer of Choice" in our community |
| Goal 7 | Enhance our operations to become "Best of Breed" among Goodwills |
| Goal 8 | Significantly expand GICA's focus on protecting the environment |
