Luis is recognized as a subject matter expert in connecting consumers with brands. He does this by conceptualizing and delivering marketing and branding strategies that drive loyalty, consumer engagement and brand awareness. With a flexible mindset and ability to thrive in a fast-moving environment, Luis has directed the development of various marketing strategies that achieve short- and long-term revenue growth.
As part of his efforts, Luis assumes responsibility for developing and nurturing talent and supporting operations that foster high performance. His strengths include the ability to cultivate relationships throughout all levels of an organization, including gaining buy-in from executive leadership for the implementation of new marketing and branding ideas.
Luis’s track record of success is evident across the following industries: multi-unit retail service/franchise (retail, QSR & wireless/consumer electronics) organizations; consumer packaged goods (CPG) companies; and network entertainment/media organizations.
Luis’s core competencies include the following:
Luis joined Cox in 2013 to lead the Hispanic Strategy for the company. He is a Texas transplant to Phoenix, where he now lives with his wife Deb and two daughters, Sofia and Ava. He is an avid cyclist, big sports fan, and voracious reader. He often states that at the age of eight, he read The Sun Also Rises and The Archetypes and the Collective Unconscious, hence his obsession with bullfights and human behavior.
Amazing things are always happening at Goodwill of Central and Northern Arizona! Whether you are looking for a daily special or want to participate in one of our job training events, we have something for you.
*Daily deals valid at select Metro Phoenix, Prescott and Yuma locations. Please check with your neighborhood Goodwill for details.
Discount valid on used merchandise only. Not valid on food or drink, new goods, seasonal or holiday items. Not valid at Goodwill Clearance Center. Our REDESIGN by Goodwill and Clearance Outlet are excluded. REDESIGN operates separate sales and discounts from other Goodwill stores.